When I've presented to many executives our intro to AI course, many are surprised to learn about the stages of machine learning. is simply a better way to turn data into actionable insights,” Detert added. They ask if it can think and tell them what to do. Driven by IBM Watson, the ratings are expressed as stock prices and allow big brands to select which social media influencers to work with based on personality, as well as the context and timing of specific, targeted campaigns. Optimists envision a human utopia largely driven by A.I., but we’re clearly not there yet.Įxecutives err when they “assume that artificial intelligence is some kind of silver bullet,” according to Ryan Detert, CEO of Influential, a startup that uses AI to rate influence marketers based on each person’s ability to reach certain demographics. None of these will ever solve each and every problem all the time. But so are statistics, storytelling and sex. An AI creative director from McCann Japan recently produced a better TV commercial than a human counterpart. Digital devices can now recognize and curate objects in images and video, transcribe and translate human speech, write news articles, and even create music and visual art. will solve everything.Īdvances in deep learning have propelled the transformative potential of AI. In many of these scenarios, you don’t need to be a genius to appreciate the value each use case can yield for a brand. The KLM bot on Messenger sends booking confirmation, flight information, check-in notifications, boarding passes, and flight status updates so you can find all your travel info in a single place, anytime and anywhere.The Royal Bank of Scotland (RBS) runs Luvo, a chatbot that enables staff to answer customer queries faster and easier.TacoBot on Slack makes it easier to order Taco Bell for lunch.Melody, a medical bot native to Baidu’s Doctor mobile app helps patients speed-up diagnoses and treatment.Disney created an Officer Judy Hopps bot on Facebook to promote the film, Zootopia.They’ve been used by brands across industries in a surprising number of ways :
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